Internal links are an important part of your website’s overall SEO strategy. While it might seem like a simple concept, internal links help Google understand your website’s content better.
These links connect new and existing pages within your site. They also allow you to explain complex terms and related topics. The purpose of internal linking is to provide users with a better user experience.
Internal links increase the authority of a page by boosting its rank in search engine results pages (SERPs). It also helps readers refresh older content, which is why over-linking is detrimental to your SEO strategy.
Internal links can include links on your website’s menu or homepage, or even within your content. These links are contextual, meaning that they point to other related pages, and they help search engines figure out the value of a certain page. Internal links are therefore an important part of SEO, as they allow Google to crawl and index new pages much faster. However, it’s important to remember that search engines only allow 150 links per page, so don’t go over the limit.
Internal links should use keyword-targeted anchor text that reflects the content of the target page. By including the target keyword in the link text, you improve your chances of ranking high for lower-volume terms.
Search engine crawlers find a site by way of links on other sites. Without links, a site will be invisible to a search engine.
Unfortunately, many sites create a navigation structure that makes it difficult for crawlers to find content. This prevents a site from appearing in the search results and wastes crawl budget.
To make sure that your meta description is relevant and readable, you can use the “meta description” tag. This tag is used to tell Google what your page is about and persuade users that your page is relevant to their query. It should be around 120 to 156 characters long. Keep in mind that Google can truncate your meta description to fit the width of the device you are using.
While meta descriptions are not directly linked to search engine rankings, they do have indirect impact on the CTR (click-through rate), which is a key component of search engine optimization.
Fortunately, there are tools available to help you determine whether your site is being crawled by search engines. For example, you can perform a free online search using the Google Webmaster Tools and see which pages are not being indexed. These tools will also let you find any orphan pages and delete them.
In addition, meta descriptions should be as accurate as possible. When you use the right meta description, you can improve your click-through rate and page ranking.